15+ years of unifying design and strategy to help brands thrive both digitally and in the real world.
My name is Cale Hake and I am a National Creative Director and Brand Strategist located in Phoenix, Arizona. Throughout my career, I’ve partnered with executive teams, marketers, and creative professionals to shape brand strategy and lead the creative work that brings it to life — from national campaigns and brand identity systems to integrated storytelling across digital, print, and live experiences.
250+
BRAND INITIATIVES LED
2M+
PEOPLE REACHED
$15M+
REVENUE GENERATED
About
I am a creative leader with 15+ years of experience guiding organizations in clarifying their story and translating strategy into growth and impact. While still a multidisciplinary practitioner at heart, I’m passionate about unifying creative execution, storytelling, and strategic thinking to help brands thrive both digitally and in the real world.