ABOUT

15+ years of unifying design and strategy to help brands thrive both digitally and in the real world.

I’m a multidisciplinary creative leader based in Phoenix, Arizona passionate about helping organizations clarify their story and translate strategy into meaningful growth and impact. From identity systems and integrated campaigns to storytelling across digital, print, and live experiences, I lead visual storytelling from concept to execution across every touchpoint of the brand.

BY THE NUMBERS

250+

Brand Initiatives Led

2M+

People Reached

Revenue Influenced

$15M+

CORE STRENGTHS

How I Show Up
and Deliver

  • I lead creative teams with energy, clarity, and a bias for getting things done. From art direction and team leadership to project management and executive alignment, I help ideas move from vision to reality. I’m just as comfortable in the room presenting to leadership as I am rolling up my sleeves with the team to make the work stronger.

  • I help brands find their voice and use it with intention. My work spans brand identity, campaign strategy, and integrated print and digital efforts across social and email. I believe brand strategy is more than messaging. It’s about building trust, telling a clear story, and creating momentum that people can feel.

  • I’m a designer at heart and a builder by nature. Whether it’s typography, layout, photography, video, or copy, I care deeply about the craft and the finish. I like work that looks beautiful, functions well, and holds up in the real world, not just on the mood board.

  • I love building clean systems that make creative work easier to manage and scale. From CMS management and website development to domain, hosting, and software oversight, I focus on creating digital environments that are organized, reliable, and built to last. A strong system behind the scenes keeps the creative engine running.

  • I’m fluent in the tools that power modern creative teams, including Adobe Creative Suite, Figma, Google Workspace, Microsoft Office, and Asana. I also use generative AI as a creative assistant to move faster in the early stages, while keeping human judgment and storytelling at the center of the final work.

Creative Direction

Brand Strategy

Integrated Marketing

Graphic Design

Creative Direction – Brand Strategy – Integrated Marketing – Graphic Design –