A family of four taking a selfie outdoors among yellow-leaved trees in autumn. The mother has dark hair, a beanie, and a septum piercing. The father has a beard, a brown beanie, and a plaid shirt. The son has short hair, is smiling, and wears a white t-shirt. The daughter has red hair in braids, and is wearing a denim jacket.

ABOUT ME

Hello,
my name is Cale.

I am a creative leader with 15+ years of experience guiding organizations to clarify their story and translate strategy into growth and impact. While still a multidisciplinary practitioner at heart, I’m passionate about unifying storytelling, creative execution, and strategic thinking to help brands thrive both digitally and in the real world.

Throughout my career, I’ve partnered with executive teams, marketers, and creative professionals to shape brand strategy and lead the creative work that brings it to life — from national campaigns and brand identity systems to integrated storytelling across digital, print, and live experiences. Along the way, I’ve led 250+ brand initiatives, reached over 2 million people through national campaigns, and generated more than $15 million in revenue.

Skills

  • Creative Leadership: Art Direction • Team Leadership • Project Management • Executive Alignment • Public Speaking

  • Brand Strategy: Brand Identity • Campaign Strategy • Print & Digital Campaigns • Social Media • Email Marketing

  • Design & Production: Typography • Print Layout • Visual Systems • Photography • Video Editing • Copywriting

  • Digital Systems: CMS Management • Domain & Hosting Setup • Website Development • Software Management

  • Tools & Software: Adobe Creative Suite • Figma • Microsoft Office • Google Workspace • Asana • Generative AI