CALE HAKE

PHX-based UX DESIGNER & CREATIVE STRATEGIST

I’m a UX Designer and Creative Strategist with 15+ years of experience telling stories, shaping brands, and crafting thoughtful, human-centered experiences that provoke and inspire.

RECENT
WORK

Outdoor art exhibit with two white posters displaying colorful abstract paintings, set against a blue sky with trees and buildings in the background, viewed through a fisheye lens.

world mandate

A streamlined UI and information architecture overhaul improving registration flow, cutting costs, and increasing sign-ups for an organizations annual conference.

ANTIOCH PHOENIX

A human-centered physical information hub designed to improve accessibility, foster community connection, and ensure inclusive communication for a large nonprofit’s diverse membership.

A woman in a white shirt with a badge on her chest speaking to a young girl in a dark shirt with glasses in a park.

the storehouse

A custom e-commerce solution designed to increase sales, improve usability, and extend community reach for a local Phoenix Valley nonprofit retail furniture and home decor store.