BRAND
IDENTITY
A collection of my recent brand identity projects, designed to capture personality and create a lasting impression. From logos and color palettes to full visual systems, each brand was crafted to tell a story, connect with its audience, and bring clarity and consistency to its look and feel.
THE STOREHOUSE
The Storehouse, a nonprofit furniture and home décor store in Arizona, needed a brand identity that felt refined yet approachable. I designed their logo along with a full visual system centered on modern typography, a balanced color palette, and crisp, clean lines that bring clarity and elegance to every touchpoint. The design creates a polished aesthetic that communicates quality, fosters trust, and visually reflects their mission of serving the community.
LIFEBRIDGE COMMUNITY
ALLIANCE
LifeBridge Community Alliance, a nonprofit serving the Valley with community initiatives for over 15 years, came to me with an established logo but a dated visual system. They needed a refreshed identity that honored their history while bringing new life to their brand. I introduced a clean color palette paired with a modern gradient, giving their visuals a fresh and contemporary feel.
Alongside the visual refresh, I helped develop their brand voice, creating taglines like “be part of the good” to capture their mission in a simple, memorable way. The result is a revitalized identity that modernizes their look, strengthens recognition, and extends the impact of their long-standing mission.
