WORLD
MANDATE PHX
This project aimed to enhance the registration experience for a large-scale nonprofit conference by reducing user friction, lowering operational costs, and improving overall usability.
CLIENT
Antioch Community Church
DELIVERABLES
Event Registration UI
ROLE
Lead Designer (Art Direction, UX/UI Design)
THE CHALLENGE
To gain a deep understanding of the problem at hand, I met with key stakeholders to surface their goals and frustrations, interviewed past attendees to uncover pain points, and audited the current registration platform to identify hidden flexibility.
What surfaced was a confusing information architecture that left users stuck or selecting the wrong options. Internally, stakeholders felt constrained by growing processing fees and believed the only viable solution was to switch to a complex and costly third party platform.
RESEARCH
+ PLANNING
To gain a deep understanding of the problem at hand, I met with key stakeholders to surface their goals and frustrations, interviewed past attendees to uncover pain points, and audited the current registration platform to identify hidden flexibility.
What surfaced was a confusing information architecture that left users stuck or selecting the wrong options. Internally, stakeholders felt constrained by growing processing fees and believed the only viable solution was to switch to a complex and costly third party platform.
01
USER INTERVIEWS
Users felt confused and unconfident navigating the registration process, unsure which options to choose or what fees to expect.
02
Market Research
Competitor analysis showed that simpler and more transparent flows are industry standard, particularly in mobile-first experiences.
03
Technical Audit
Support teams received a high volume of emails from users needing assistance to complete registration which led to frustrations
"Through this process, I discovered that the core issues weren’t technical limitations—they were usability challenges. A thoughtful UX redesign could solve the problems without replacing the system, saving the client significant time and money."
DESIGNING
THE SOLUTION
I started by asking, “How might we redesign the registration experience using the existing platform to reduce confusion, lower support burden, and eliminate unnecessary costs — without requiring a full platform rebuild?”
I went straight to work mapping the user flow to find friction points, bottlenecks, and unnecessary steps. This informed a revised information architecture focused on clarity, reducing redundancy, and simplifying key actions. To enhance the UI, I also decided to design a visually engaging landing page that aligned with the conference brand and created a unified experience from start to finish.
Next, I created a high-fidelity interactive prototype and tested it with users. Through iterative testing, I confirmed improvements and refined language, visual hierarchy, and confirmation steps. The final design greatly reduced cognitive load while remaining fully within the existing platform.
DESIGNING
THE SOLUTION
I started by asking, “How might we redesign the registration experience using the existing platform to reduce confusion, lower support burden, and eliminate unnecessary costs — without requiring a full platform rebuild?”
I went straight to work mapping the current user flow to find friction points, bottlenecks, and unnecessary steps. This confirmed a need for a revised information architecture focused on clarity, reducing redundancy, and simplifying key actions.
USER FLOWS
SKETCHES & PROTOTYPES
To enhance the UI, I also decided to design a visually engaging landing page that aligned with the conference brand and created a unified experience from start to finish. Next, I created a high-fidelity interactive prototype and tested it with users. Through iterative testing, I confirmed improvements and refined language, visual hierarchy, and confirmation steps.
CONCLUSION
This project reminded me of the importance of challenging assumptions – both my own and the client’s. What initially seemed like a need for a costly platform overhaul became an opportunity to solve real problems through thoughtful, user-centered design. It reinforced how small, strategic adjustments, paired with strong visual design, can create big impact. Most of all, it highlighted the power of research, collaboration, and designing within constraints to deliver impactful and scalable solutions.